Look for the mark. It means what you’re buying was grown, raised, made, built, or cooked right here, by neighbors who keep their roots and their business in the Sierra.
From land the Me-Wuk, Paiute and Washoe have tended since time immemorial to the ranches, kitchens and workshops working it today: every certified business grows it, raises it, quarries it, makes it or cooks it in the Sierra. Two words on the label tell you which.
GROWN
Raised, grown, harvested or quarried here.
Livestock, orchards and gardens, honey and eggs, timber and firewood, stone and aggregate. If it starts on Sierra ground, it’s Grown.
Wine and spirits, coffee and chocolate, sauces and soaps, furniture and textiles, and the restaurant kitchens that cook with the region. If it’s made here, it’s Crafted.
Every certified business makes or grows it here. Then it proves at least two more ways its roots run local, and the program verifies all of it, every year.